What makes a great website?
Top things to consider when looking at your business website
The Top 5 things to a great business website
User-Friendly Design
A well-designed website with intuitive navigation and a clean layout is crucial for a great user experience. It should be easy for visitors to find information and navigate through different sections of the website. A user-friendly design enhances engagement, reduces bounce rates, and increases the likelihood of conversions.
Compelling and Relevant Content
High-quality content that is relevant to your target audience is essential to keep visitors engaged and interested in your business. Well-written and informative content helps to establish your expertise and build trust with potential customers. It is also important to optimise the content for search engines, using relevant keywords to improve visibility in search results.
Mobile Responsiveness
With more people using smartphones and tablets to browse the internet, having a mobile-responsive website is crucial. A mobile-responsive design ensures that your website adapts to different screen sizes and resolutions, providing a seamless browsing experience across all devices. This translates into higher user engagement and better search engine rankings, as Google now prioritises mobile-friendly websites.
Clear Call-to-Action (CTA)
To drive conversions, your website should have clear and strategic call-to-action buttons. These CTAs guide visitors to take specific actions such as making a purchase, subscribing to a newsletter, or contacting your business. Well-placed and compelling CTAs can significantly increase conversion rates, turning visitors into paying customers or leads.
Fast Loading Speed
In today's fast-paced digital world, users have little patience for slow-loading websites. A great business website should load quickly across all devices and browsers. Slow loading speed not only frustrates visitors but also negatively impacts search engine rankings. Optimising images, optimising code, and using caching techniques are some ways to improve website speed.
By incorporating these top 5 elements into your business website, you can create a great online presence that captivates visitors and effectively drives business growth.
Are you looking to improve your business’s website?
We are experts in transforming websites into lead generators. We optimise sites to attract and convert leads. Using analysis, we improve landing pages, user experience, and call-to-actions. With SEO, content marketing, and social media, we drive targeted traffic. Continuously monitoring and optimising your site, we generate high-quality leads for increased sales and growth.