Google Search is a search engine developed by Google that allows users to search the internet for information. It uses a complex algorithm to analyse and rank web pages based on their relevance to the user’s search query. Google search is the most widely used search engine in the world, with billions of searches conducted every day. It provides users with a wide range of search results, including web pages, images, videos, news articles, and more. Google My Business is a free tool that allows businesses to manage their online presence across Google, including search and maps.

Search Engine Optimisation is the process of optimising a website to improve its visibility and ranking on search engine results pages (SERPs). This involves optimising the website’s content, structure, and technical aspects to make it more appealing to search engines. The goal of SEO is to increase organic traffic to a website by targeting specific keywords and improving the website’s relevance and authority with major search engines and users. Quality SEO ensures long term improvement if executed well.

Organic online presence refers to a business’s visibility and reputation on the internet that is achieved through natural means, rather than paid advertising. This includes search engine optimisation (SEO), social media engagement, content marketing, and other strategies that aim to improve a business’s online visibility and reputation. Organic online presence is important because it helps businesses attract and retain customers by providing valuable information, building trust and credibility, and establishing a strong brand identity.

Search Engine Marketing is a digital strategy that involves promoting a website through paid advertising on search engine results pages (SERPs). This can include pay-per-click (PPC) ads, display ads, and other forms of online advertising. The goal of SEM is to increase visibility and traffic to a website by targeting specific keywords and demographics.

Social media marketing is a digital marketing strategy that involves using social media platforms to promote a business’s products or services. This can include creating and sharing content, running social media ads, engaging with followers, and building a community around the brand. Social media marketing can help businesses reach a wider audience, build brand awareness, and engage with customers in a more personal and interactive way. It is important to maintain a personal touch and not be primarily sales focused.

Online listings management is the process of managing online presence across various directories, search engines, and social media platforms. This involves ensuring the business’s information, such as, name, address, phone number, and website, are accurate and consistent across all platforms. Online listings management can also involve monitoring and responding to reviews and feedback, and optimising business’s listings for search engine visibility. It is an important aspect of digital marketing and can help businesses stay competitive in today’s digital landscape.

A good website is visually appealing, easy to navigate, and provides valuable and relevant content. It is optimised for search engines, ensuring that it is easily found by potential customers. A good website provides a positive user experience, with fast loading times and mobile responsiveness. It is designed with a clear call-to-action, encouraging visitors to take a specific action. Overall, a good website is designed with the user in mind, providing a seamless and engaging experience that meets their needs and achieves the business’s goals.